marketing | Piccle

Nykaa’s brilliant Influencer strategy to sell products

March 18, 2023March 18, 2023 Sommya Mehta 739 Views 0 Comments beauty, Influencers, marketing, Nykaa, social media

Nykaa created a niche and exploited the sweet spot with a well-executed strategy. It is an open secret that Nykaa uses influencers to promote its products, but the secret sauce is their execution. Many brands have followed suit, but Nykaa remains the shining example of influencer marketing.

Want to know more about Nykaa’s brilliant Influencer strategy to sell products that resulted in a blockbuster IPO? Read on to know all about it.

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Color Psychology – How brands use Colors to influence you!

August 26, 2021September 3, 2021 Salwa Khan 517 Views 0 Comments Colour, Colour influence, Colours and Behaviour, Companies, marketing, psychology

Colors play a significant role in human psychology and brands have been using it for improving their sales. It may seem odd but the significance of colors in how people perceive different products is very crucial. Different colors strike differently hence some colors trigger assurance while some incite rage and energy.

Know all about the color psychology used by the brands to influence consumer decisions, your decisions!