Nykaa created a niche and exploited the sweet spot with a well-executed strategy. It is an open secret that Nykaa uses influencers to promote its products, but the secret sauce is their execution. Many brands have followed suit, but Nykaa remains the shining example of influencer marketing.
Want to know more about Nykaa’s brilliant Influencer strategy to sell products that resulted in a blockbuster IPO? Read on to know all about it.Read More